Sundance Film Fest 2024

The Sundance Film Fest is put on by the Sundance Institute every year in Park City, Utah. This poster advertises the event using motion as a way to capture the viewer’s attention. Its main location would be in subways as well as an instagram post. My goal was to use kinetic type and graphic elements to grab the audience’s attention in order to promote the event. It includes the logo, poster, and instagram post. It features the typeface Futura.